Tuesday, August 17, 2004
What is your business? What is it you do?
If you get on an elevator with someone and they ask you "What is your business?", can you describe it accurately by the time you get to your destination. You have 16 seconds.
If you cannot, you should develop and practice your elevator speech. This process helps you define exactly the focus of your business.
Now examine the 16 second speech. If it says what you do, start again. It should say how you help your clients.
- Weak: I design and build websites.
- Better: I help businesses develop their online presence.
- Strong: I help small businesses make money on the Internet.