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Friday, August 20, 2004

Website Planning - focus, focus, focus!

"I don’t know the key to success, but the key to failure is trying to please everybody." Bill Cosby

In the movie The Karate Kid, the martial arts master tells the karate kid to "focus". Businesses need to focus.

Focus on specific services or products. In a business strategy meeting, a young entrepreneur was once asked the focus of his business. His answer was AFAB. AFAB stood for "anything for a buck". The company is no longer in business.

Businesses should focus on specific products and services, the business core competencies. Some businesses have decided to outsource those parts of the business that are not core competencies in order to focus on the core products and services.

Focus on a specific market. One marketing adage says, "If everyone is your market, then no one is your market."

Do you think there is a mass market anymore? Does proctor and gamble mass market Tide, one of the biggest brands of all time. They do not. Read this piece on the disintegration of the mass market and the need to target market - The Vanishing Mass Market.


Comments:
I cant believe sony would actually do something like this, i mean this is sure to affect their reputation if only more people knew about it. Sony acting like spyware criminals is not the most pleasant thing to hear, I wonder how many of those things I have on my pc.

Ahmed
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