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Website Planning

Tips on creating a great website plan
"If you don't know where you're going, you could end up someplace else." Yogi Berra

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Saturday, August 21, 2004

Website Planning - minding the marketing P's

The Business Plan should include the Marketing Plan.
The Marketing Plan can be based on the 4 p's of marketing, originally described by E. Jerome McCarthy. A successful marketing plan would provide for the following marketing mix.

Today, some marketers add some more P's to the mix.

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