Thursday, August 19, 2004
A recent nationwide survey of American consumers revealed that far from just providing simple aesthetic value, web site design heavily influences consumer purchase decisions.
- 65 percent do not shop on a poorly designed site - even that of a favorite brand.
- 30 percent cease offline purchases from a favorite brand if their online experience is poor.
- 30 percent of consumers reported that web site design is more important than a great product.
- Only 4 percent will shop on a poorly designed web site - and that's when the price is rock-bottom.